Professional Media and why your business needs it

Professional media refers to photography, video, print, copywriting, podcasts, producing, writing and editing.

All of the channels you require to promote your brand and business in an inter-connected world.

So why does your business need professional media?

Increase brand awareness

Social media is a powerful tool to increase brand awareness and reach potential customers.

With over half of the world’s population using social media, platforms such as Facebook, Instagram, and Twitter offer opportunities to connect with new, highly targeted audiences.

Research has shown that even if people have no prior knowledge of a brand, they are likely to discover new products through social media channels.

In fact, a recent survey found that a staggering 83 percent of Instagram users discovered new products through the platform.

By leveraging social media, businesses can establish a strong online presence and attract a wider range of potential customers, contributing to successful brand building and growth.

Stay first (& foremost!)

It has been found that 70% of social media users in Australia log into their accounts on a daily basis.

Additionally, 49% of users have admitted to checking their social media accounts multiple times throughout the day.

These statistics demonstrate the pervasive role that social media plays in our daily lives, and highlights its importance for businesses looking to engage with their target audience.

By effectively leveraging social media platforms, businesses can establish a stronger online presence and engage with their audience on a more personal and interactive level.

It is therefore crucial for businesses to invest time and resources into developing a robust social media strategy that aligns with their marketing goals and targets their desired audience.

Quality and Assurance

Using professional media creates quality emotional images that are compelling for your existing and potential clients.

Media professionals use light and colour theory and know what works on different platforms.

They understand and apply principles of composition. They use high-quality devices and technology to produce the best results

They also use effective communication and maintain high standards of practice, ethical judgments, and legal requirements in a rapidly changing work environment.

Professional Media reflects your brand

Professional media is a long-term investment to get your business recognised.

If your media – photography, video, copywriting, print – is developed professionally, it communicates your business to your customer.

Your business is viewed as professional, value-adding, tech-aware, and innovative.

It convinces your customer that your brand does care for their needs and wants, which will motivate them to become loyal customers who repeatedly purchase your products.

Professional media not only testifies to the quality of your product but also reflects the credibility of your brand image.

Your brand’s commitment to the needs and wants of your customers is most effectively communicated through professional media.

By showcasing your product and brand in a skilled and trustworthy manner, you inspire loyalty and repeat purchases from customers.

A professional media presence not only validates the quality of your product or service, but also enhances the overall credibility of your brand image.

Impact your Customers’ purchasing decisions

Professional media possesses an innate ability to leave an indelible first impression as humans are naturally inclined towards visual stimuli.

The impact of visual appearance cannot be overstated as research demonstrates that up to 93% of consumers’ purchasing decisions hinge on it.

The consequence of professional media is both clear, as it governs if potential clients will proceed with viewing and buying your products on offer.

With consumers increasingly prone to distractions online, captivating visual content has never been more important.

Investing in impactful media (e.g.photography) for your brand is an essential step towards grabbing the attention of potential customers, who are far more likely to skim through textual or descriptive content.

By doing so, your products will be more likely to convert website visitors into clients, a valuable outcome in the digital age we live in.